Under water, inside a train or both?

text by Costas Voyatzis for Yatzer

We all know that it is difficult to hold our breath under water, unless we are familiar with scuba diving! Nonetheless, the Amsterdam based design duo Million Dollar Design managed to take a deep breath and design an underwater world into an old rundown subway train. Commissioned by the Amsterdam Public transport Company, Million Dollar Design, represented by Dutch creative production agency Shop Around, were selected by Artists & Co to give a facelift to one of the 30-year-old "Silver Gulls" metro trains in Amsterdam.

Anneloes van den Bergh and Pauline Teunissen, founders of Million Dollar Design, blend illustration, photography and fashion to create a dreamy wonder-world with some dark accents. Their work is romantic with slightly rough edges. Faithful to their design values, they came across a romantic concept and they created an underwater world. Instead of a dark sense of dull gray stones on the ground and the plastic walls in the subway their design gives a sense of infinity in an underwater world where you feel like you can swim away. And although still being underground as a passenger, you are now in a colorful world of fantasy.. ..










Is'nt is lovely? I will board that particular load whenever I board the train. And I mean every single day! Ahhhhh.

Coca-Cola: 3D printing

Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel.













Whao Whao Whao Whao Whao~ In Singapore we called it the Kallang Wave! How signifant!

Here

Pilot. Water resistant.

here

Simple and effective! For the month of July, this print scored a Gold!

Adobe CS5 promo campaign

Zeitguised turns your used office furniture into a picturesque landscape to host the new Adobe CS5 campaign.
We provided an original artwork plus rendered 3d elements which were put together by adobe to fit a multitude of print and digital formats.

Collaboration with Sven Hauth.
Production Company: paranoidUS, Los Angeles

Below some of our original artwork of the final, concept, variation and detail:






Via

HARMONY NICHOLAS

designyoutrust

Carulla Knives Campaign

After the very succeeded countryside print Pictionary, young stag this operation off ambient-marketing by Juan Jose Posada for the mark off Carulla knives. With work one two supports: newspapers like one the drunk shelters.





There you go! Here.

'narrow mist'

With each of his new works, austrian artist erwin wurm reinvents the vocabulary of sculpture
turning it on its head. using simple materials, mundane objects, wit and written instructions, wurm invites people to interact with his art, transforming spectators into active participants, encouraging them to poke fun at the paradoxes of contemporary society. designboom just visited erwin wurm's interactive exhibition 'narrow mist', on show at the UCCA in beijing, which presents sculptures influenced by childhood houses, fashion fetishes an 'stuff' you can find in the chinese metropolis.










Ahhh, nice is'nt it so?

I got a hidden thought. I can't wait for 2011 to come by! OMG!

We all need to eat

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True no? We all need to eat.

Getty Images

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Lately, I am so into adsoftheworld that I can root myself in bed and surf the whole series. Oh man, amazingggggg is'nt?!

Wüsthof knives: Onion calendar

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Slicing each day as it pass by.. .. ahhh, very nice. Each day is different is it not?

The Global Literacy Project: The My First Book Project

Advertising Agency: JWT, Cape Town, South Africa
Creative Director: Conn Bertish
Art Directors: Alison Sutcliffe, Ross Nieuwenhuizen
Copywriter: Conn Bertish
Film editor: Mathew Kramer
Published: June 2009

I really love this project, you should catch it, very meaningful. Your message is sent. Catch it here.