Saturday, 13 November 2010

Under water, inside a train or both?

text by Costas Voyatzis for Yatzer

We all know that it is difficult to hold our breath under water, unless we are familiar with scuba diving! Nonetheless, the Amsterdam based design duo Million Dollar Design managed to take a deep breath and design an underwater world into an old rundown subway train. Commissioned by the Amsterdam Public transport Company, Million Dollar Design, represented by Dutch creative production agency Shop Around, were selected by Artists & Co to give a facelift to one of the 30-year-old "Silver Gulls" metro trains in Amsterdam.

Anneloes van den Bergh and Pauline Teunissen, founders of Million Dollar Design, blend illustration, photography and fashion to create a dreamy wonder-world with some dark accents. Their work is romantic with slightly rough edges. Faithful to their design values, they came across a romantic concept and they created an underwater world. Instead of a dark sense of dull gray stones on the ground and the plastic walls in the subway their design gives a sense of infinity in an underwater world where you feel like you can swim away. And although still being underground as a passenger, you are now in a colorful world of fantasy.. ..

Is'nt is lovely? I will board that particular load whenever I board the train. And I mean every single day! Ahhhhh.