Get Them off Your Dog - People As Fleas

I just like how advertiser make use of the local, making them part of the campaign. You? I actually ha-ha away when I saw this.

Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawlies to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center .

The ad, for Jakarta’s pet emporium JAKPETZ, promotes Front line Flea & Tick Spray with the slogan “Get them off your dog.”

Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell