Wednesday, 6 May 2009

5O Cars = 1 Bus

"Every day thousands of Swedes drive to the airport. In an effort to get them to take a Flygbussarna bus instead, Acne created this, somewhat literal, manifestation of some basic arithmetic. Traffic chaos ensued.

This sculpture of a Flygbussarna coach was built from 50 cars by the side of the main road to Stockholm airport."

Credits:Agency: Acne advertising
Set designers: Johan Sjölin - ArtnDito; Urban Lisinski - Dekor Klippan AB
Photographer: Johan Warden
Web agency: Acne digital

Via: Creative Review

Ps// I'm tracking on the track, keeping on my own pace. Have a good week. Be nice be good.