Kaka.

Not much knew, it's self declare, I've got the fetish for the collection of Vodka.

Presents? Anyone?




Concept:
When opening the new gift pack, the zipper slides apart, revealing the classic ABSOLUT VODKA bottle. The one-liter gift pack is built of exactly 3,238 shiny red spangles in the shape of a classic ABSOLUT bottle, serving as an ultra-stylish package.

With the new gift pack, people do not need an invitation to dress up for a party. ABSOLUT is taking masquerade into the modern era, where the possibilities of being yourself and expressing your personality are more important than ever. The red, shiny bottle will be the perfect present for the upcoming holiday season and be the center piece of any party.

They really know their target audiences don't they?