Saturday, 8 May 2010

111 recycled Coca-Cola plastic bottles.

text by Marcia Argyriades for Yatzer

Sometimes we feel that iconic products have to stay untouched and their design should not be altered. This is not the case however with 111 Navy Chair; to be honest we actually like the fact that through the iconic Navy Chair by Emeco and the iconic plastic bottle of The Coca-Cola Company a new chair was born_ 111 Navy.

111 Navy Chair is produced by 111 recycled Coca-Cola plastic bottles; the chair debuted during the Salone Internazionale del Mobile 2010 in Milan. The chair has been modeled after the original aluminum Emeco Navy chair which was designed in 1944 for the U.S. Navy.

The 111 bottles constitute 60 percent of the rPET plastic used in the construction of this chair. The remaining materials are a combination of colored pigments and glass fiber to ensure the strength and the durability of the finished product. Annually, more than three million PET plastic bottles are expected to be reused for the production of the chair. According to Kate Dwyer, Group Director, Worldwide Licensing, of The Coca-Cola Company “the 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” and we could only agree with her.

We should only note that through this design individuals should understand the value of recyclables and commit in an awareness regarding recycling and sustainable living as an everyday way of life. It is in Coca-Cola’s vision to recover and reuse all of their bottles and cans in the future.