Hermes Window Display Illusion

Cool video installation created by Japanese designer Tokujin Yoshioka for Maison Hermès store in Japan.

The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.

On designing a window-display of Maison Hermès, I intended to express people’s daily 'movements' with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of woman projected on to a monitor. the scarf softly sways in the air in response to the woman’s blow. ' - TY






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