Wednesday, 18 November 2009

Umbro Blog

These are taken from Umbro Blog, to understand more of the individual design, go over here. Design has taken great height!

I like design 1 & 7, here's the comment made by Stewart Scott-Curran:

Zoom Zoom by Luke Tonge (One)

On Zoom Zoom – ‘I really like the simplicity of the design and the balance of colour. It’s a very eye catching design and proves that sometimes the simplest is the best.’


Tailored by David Smith (Seven)

On Tailored – ‘This is a really clever design that seems obvious when you see it but those are the designs that often stand out. The ones that make you go “I can’t believe I didn’t think of that!”

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After thousands of entries, here at Umbro we can unveil the finalists in our competition to customise the sole on a pair of Specialise. The response we had was amazing, with a fantastic range of designs from different ages and different countries around the world. These are the final 14, chosen from the thousands of different designs by a team of judges which included Umbro designers Stuart Semple and Stewart Scott-Curran, and Esquire’s art director David McKendrick. Initially we planned to have 11 winners, but the points system used by the judges to pick their favourites meant that we ended up with four designs tied in 11th place!

Here’s what Stuart Semple had to say about the entrants:

‘There were some unbelievable entries, I was pretty surprised by the diversity. At the top end the standard was incredible – I was particularly impressed with the entries that dealt with the architecture of the boot within their work. There were some really hilarious entries too. I think overall the shortlist shows an exciting breadth of talent and some exciting non-literal interpretations. It seems the Special competition has bought some incredible talents out of the woodwork.’

Each of the winners will have a pair of Specialise with their design on the sole made up for them, but that’s not all. Michael Owen, Gael Clichy and John Terry will each pick their favourites from the final 15 and wear them on the pitch later this year in a Premiership match.

Here, in no particular order, are the winners.















2 Comments:

Luke Tonge said...

Thanks!

Ant said...

Thank You!

Your post finding are awesome!

Ant