Wednesday, 26 August 2009

Nike Cardboard

Zack Klauck and Emile Molin were asked by Nike to design packaging system that reflects their desire for lightness and sustainability during the Nike exhibition in Beijing last year. They decided to use a mesh wrap of recycled cardboard to make a packaging for a shirt and windbreaker together and one for a pair of shoes. I really like how they look and the fact that they wrote the sizes by hand. But I don’t really get why you would need a packaging for a shirt and windbreaker, except if there’re really limited gifts.

Via today and tomorrow