Campanas + LACOSTE

Brazilian designers Fernando and Humberto Campana have create a range of polo shirts for fashion brand Lacoste.

The Campanas + LACOSTE series features shirts with arrangements of embroidered reptiles, a reference to both Lacoste’s crocodile motif and the designers’ Alligator Chair, which is upholstered with cuddly toy alligators.

LACOSTE TAPS CAMPANAS TO CREATE 2009 HOLIDAY COLLECTOR’S SERIES

Based in Sao Paulo, Estudio Campana is constantly investigating new possibilities in concept and uses for different clashes of materials. It creates bridges and dialogues where the exchange of information is also a source of inspiration. Designers Fernando and Humberto Campana carry the duality of their rural Brazilian background and the urban codes from their youth and adulthood.

For the fourth Holiday Collector’s Series by LACOSTE, the Campanas have created an exclusive range of polos. The special edition of 20 000 pieces is based on their famed Alligator Chair, which shows how the reptiles pile up in mud beds during the dry season in their natural habitat. This is replicated by embroidering a cluster of eight crocodile logos onto a classic men’s and women’s white polo shirt.

There will be two limited editions in the Campanas + LACOSTE series. Anavilhanas, small fluvial islands on the Amazon, inspired a limited edition of 125 pieces for men, while Lianas vines that grow in trees in the tropical rainforests inspired a limited edition of 125 pieces for women. These are crafted from various sizes of the iconic LACOSTE crocodile logo. Finally, the super limited edition will be made to order only with up to 12 men’s and 12 women’s editions created, it is hand-crafted completely from crocodile logos, recalling the lace work of Northern Brazil.

The limited and super limited editions are produced exclusively in cooperation with Coopa-Roca, a socially responsible sustainable development organization based in the Rocinha favela of Rio de Janeiro that provides work for the very creative craftswomen and seamstresses who live in that underprivileged neighborhood.








On a closer look, it made me think twice.