Tuesday, 9 June 2009

The Directional Arrow

Nagasaki Prefectural Art Museum

Our chosen logo features a rhythmic pattern made up of stone louvers, based on a design by a leading architect. The use of thin lines conveys a modern, dynamic impression, a sense of liberation. The aim was to express the transition between stillness and movement: a graphic is motionless by nature, but this one is also meant to be a graphic-in-motion, illustrating movement, action, communication, understanding. This is expressed in the kind of natural rhythm seen in the panoramic view over Nagasaki port, or in palm trees swaying from side to side in a sea breeze. In this sense, Nagasaki Prefectural Art Museum is a "museum that breathes" breathing in new information and inspirations, then passing them on in new shapes, ideas and forms. A "logo that moves" thus symbolises a "museum that breathes" and in fact functions as a museum of movement too.

I like that arrow!